Ecommerce

How to Promote Your Business With an Affiliate Program?

One of the most challenging and expensive tasks for an online business owner is to get visitors that can be converted into loyal customers. There are many different ways to promote a product or service, but none of them are as effective as affiliate marketing. By starting an affiliate program for your company you can outsource your most difficult task to a global sales force.

AffiliateToday, almost every large online corporation from Amazon to Host Gator is using this strategy to boost profits. However it is not as popular among small businesses as it should be. The main reason behind this is probably the idea that managing an affiliate program is very hard. Thanks to modern tools and software programs anyone with a little experience can run such a program.

Here are are few things that can increase the effectiveness of your affiliate program:

Reward your affiliates

The happier your affiliates are, the more money you will make in the long-run. That’s why you should try to reward your affiliates as much as you can. To find out the exact amount you should pay to a person for a successful sale, you should consider industry standards. If one of your competitors are running an affiliate program, have a look at their rates. Doing so will give you a fair idea. It is also a very good strategy to run your program in such a way that people will more sales get higher commission rates and people will less sales get lower rates. This way you will be able to motivate the newcomers.

Provide high-quality promotional material

Internet marketers are not always the best graphic designers. So you should hire somebody to design banners ads for your affiliates. It has been seen that companies that provide ready-made promotional material to their affiliates do much better in terms of sales than the companies who don’t. If you have more than one products or services, create banners for all of them. Similarly, provide a variety of formats so that members can choose according to their preferences.

Create a helpful training system

No affiliate marketing system is complete without a training system. Some of your members might be complete newbies, with no prior marketing experience or know-how. By helping such people you can increase your profits many folds. The training system should be based on accurate information. Using video and audio tutorials isn’t necessary but it is highly recommended.

When it comes to product promotion, affiliate marketing is one of the most effective techniques out there. If you want to succeed in the competitive world of eCommerce then you must use this technique to your advantage.

How to Create Your Very Own Online Shop

Are you looking for a way to make decent income on an ongoing basis? If yes then you should start your very own online shop. Nowadays, it is one of the most popular ways to make money. To build your website you don’t need to take the services of a developer or web designer. There are dozens of ready-made scripts that can help you get started. Most of these software programs are targeted towards inexperienced people who lack technical knowledge. Moreover you don’t need to pay huge sums of money to purchase a license because some of the most popular scripts are free to use. That means you can start earning money without spending a single penny.

In this article we will look at the two most popular ways to create a feature-rich and powerful store:

Using a Content Management System (CMS)

Content Management Systems like WordPress and Joomla are frequently used to create storefronts. The reason behind the popularity of these systems is their user-friendly nature and superior SEO features.

WordPress can easily be transformed into a robust online shop. All you need to do is install a shopping cart plugin. Some e-commerce themes have built-in shopping cart systems. ThemeForest is a great place to find such themes. Joomla, on the other hand, is a bit difficult to use. The number of shopping cart extensions is not that high and most of the templates don’t have any built-in features. However you can use VitueMart to power your Joomla store.

Here are some pros and cons of using CMS for e-commerce:

Pros

– Customization is extremely easy. You can add new features with the help of plugins and extensions.

– With a little effort your site can reach the first page of Google.

– These systems are completely secure. It is almost impossible for intruders to find loopholes.

– The WordPress community consists of millions of webmasters, bloggers and developers. Therefore you can quickly find help.

Cons

– The wrong combination of plugins/extensions can mess up your website.

– Since a CMS is not meant for e-commerce you mind find some unwanted features in your script.

Using a Stand-Alone Script

This is the second way to create an online store. As opposed to the general-purpose content management systems mentioned above, e-commerce programs like OpenCart were built just for one purpose: to build powerful shops. Here are the pros and cons of using these programs:

Pros

– Since stand-alone e-commerce programs are not dependent upon plugins and extensions, they are very stable.

– You don’t need to deal with any useless features.

Cons

– Installation can be quite difficult because many one-click installers don’t support these scripts.

– Customization can also be a problem. In most cases users have to hire professional design and development firms.

Hopefully this article will help you make the right choice and build a profitable online store.