Remarkable Websites Running on WordPress

WordPress is an open source and free content management system available online. Because of this many people consider WordPress as a tool for hobbyists or bloggers to work on and not a serious business option. But the fact of the matter is that about 25% of entire internet runs on WordPress. Certainly a quarter of the internet does not only present fringe bloggers and people chronicling personal adventures. WordPress is a force to be reckoned with online as many renowned brands, global celebrities and tech companies use it. Here are a few examples:

1. Bata Shoe Company

Bata Shoe Company is global shoe company that serves diverse geographical and racial boundaries. It has created a reputation of providing quality shoes that are popular with many demographics. Bata has a very visually appealing website that runs on WordPress. The website is detailed and contains pictures of products available on stock and a short description of each product. The fact that an organization like Bata chooses WordPress as its gateway to online world establishes WordPress as a credible business solution.

2. Ford Social

Ford is an established car manufacturer that has many potential consumers both locally in the United States and globally. The Ford social website is an interactive interface that opens a channel of communication between the company and potential consumers. The Ford Social website is professionally designed with elaborate features that make it easy for a reader to navigate and access required information. For an organization such as Ford to choose WordPress as an online platform, shows its credibility.

3. Dallas Mavericks

The Dallas Mavericks are a very successful National Basketball Association (NBA) team. The Dallas Mavericks website runs on WordPress and its website is quite impressive and elaborate. Arguably if billionaire Mark Cuban can choose an open source free platform for his business then there must be a unique purpose that WordPress serves. The Website has all the information that basketball enthusiasts would want ranging from the profile of the players and the technical bench to match fixtures.

3 WordPress Mistakes You Might be Making

It is extremely easy to get started with WordPress but there are some things that you learn with time. If you are new to the platform then you might be making one of these common mistakes:

1. Writing using Microsoft Word

It is always recommended to use the built-in WordPress editor for posting articles. This is because, sometimes when you try to copy-paste something from the MS Word to the WordPress platform, certain letters or symbols might be displayed as weird characters. Besides, WordPress editors have auto-saving feature and an option to restore to the earlier version as per your convenience. If for some reason you still want to use Microsoft Word, make sure you paste the text in the text tab of the editor. That way, the extra information won’t get inserted into the post.

2. Ignoring image optimization

Optimizing the images increases the website loading speed and enhance the general performance of your site. So try using images optimized for the web. Using HD images while publishing an article on your site can adversely affect your site speed. Photoshop has a special feature that allows you to compress and optimize images for the web. If you want to automate the optimization process, try using WP Smush. It is an excellent plugin that optimizes every image as soon as it is uploaded.

3. Facing the White Screen of Death

This is somewhat similar to the Blue screen of death in the case of Microsoft OS. You might face this issue while installing a theme or plugin that exhausts the memory limit of your site. You can fix this issue by increasing the memory limit. The white screen can also be caused by a fatal PHP error, in which case you should set the WP_DEBUG flag to true in your wp-config.php file. This will tell you exactly which plugin is causing the problem. Once you have this information you can delete the plugin using FTP or cPanel.

If you want your website to be successful then make sure you avoid these.

What Kind of Payment Plans are Ideal for WordPress Themes

When it comes to purchasing a paid WordPress theme, you might assume that there’s only one payment method. Most people believe that you always pay a one time fee and then a single theme is yours forever. Although this is definitely the case for some themes, it’s not the case for all of them. Certain themes require a recurring payment in order for you to access future updates and support, and there are even theme clubs that allow people access to multiple themes from a specific developer for a fee. These alternative payment and subscription methods might be offputting to many people, but they can actually be incredibly helpful in the long run.

You might believe that a one-time payment theme might include updates and support for a lifetime, but this is more often than not not actually the case. Realistically, a developer most likely won’t be able to provide lifelong support and updates to their customers without collecting ongoing payments from them. If this becomes the case, you’re going to be up a creek without an update. Because of this, a decent amount of developers have switched to an annual payment plan. While in most cases you will still have the ability to use the theme after the initial payment period has expired, you will have to take the time to renew your license if you wish to continue receiving support and updates. This might all seem like a way for developers to take all of your money, but it’s truly the way to go. If you choose to stick with a one-time payment plan, as stated before, there’s a very good chance you’re going to end up up a creek without an update in the not so distant future.

What’s the Right Way to Use Alt Tags?

Alt tags are an important part of your on-page SEO, and if you want to get the most out of your pictures and your page then you need to know the most common alt tag mistakes to avoid, as well as the right way to creative positive SEO-friendly alt tags to properly optimize your photos for SEO. The key here is understanding just what exactly an alt tag is and how the search engine spiders read them.

First of all, a picture name and the alt tag are not the same thing. While you definitely want to name the picture file something that has a keyword or SEO value of some kind, that’s still not the same thing as an alt tag. The alt tag has the specific task of briefly, concisely, and succulently describing the content of the picture for image searches, as well as helping to confirm the keywords for that page.

Alt tags should be seen as a short description, only a few words. Not even a complete sentence, but even that brief description should contain at least one keyword or a simple description that shows exactly what’s happening in that one specific picture.

These tags are what get read by the search engine spiders. So why not put in multiple keywords? Because this would be seen as a blatant form of keyword stuffing and falls under spamming under Google’s eyes. Besides, a picture isn’t going to show 50 keywords, it’s going to show a scene and the alt tag is all about describing that scene for the search engines. Use alt tags right, and the SEO boost is just a bonus.

Video Marketing – The One Thing That Could Save Your Business

It can be incredibly difficult to keep the attention of a site viewer. Humans have proven to be very easily distracted, and because of this, it is very important for a site owner to keep a person’s undying focus. But how do you do such a thing?

Nobody is looking to come home from a full day of work just to have to work again. There are tons of articles on the internet and many are filled with fantastic content. They can be informative, entertaining, or possibly even both. However, at the end of the day, a block of text is still a block of text. As great as an article may be, reading through a wall of text can be an incredibly daunting task that can feel like an incredibly daunting chore. Some people just fail to have the attention span to read even the most interesting article in the world. It’s understandable after a long day, but it can mean bad news for your website and business. However, there is something you can do to ensure success.

Most people tend to enjoy visuals. There are a ton of videos being uploaded and watched every single day on YouTube alone. Not everybody wants to come home and work their way through a ton of text on a webpage, but the majority of people do enjoy coming home and watching a video or two. So, the next time you find your site’s traffic plummeting, consider uploading a video instead of a lengthy paragraph of text. It truly may just save your business.

Tips on How to Easily Speed Up a WordPress Blog

More and more blog owners have come to realize that it is imperative to learn how to speed up a wordpress blog, especially since a slow page load equals with a slow blog growth. The repercussions of a slow-loading can affect almost anything, from your brand perception to conversion rate. The first impression always matters, therefore it is extremely important to have a fully optimized wordpress blog that loads in less than 2-3 seconds.

How to Speed up a WordPress Blog

In order to speed up your wordpress blog, there are some things you need to know.

– Minimum Number of WordPress Themes. First and foremost, you need to keep in mind that a high number of plugins slow down your blog loading speed. Be aware that not all apps are important, so carefully choose the plugins you want to use.

– Delete Spam Comments and Post Revisions. Another negative practice that slows down the speed of your website is to keep thousands of spam comments and copies of old post revisions in the database. Therefore remember to regularly delete old post revisions and spam comments in order to free up the space on your WordPress blog.

– Choose a Good Host. In order to work perfectly, your blog needs specific resources, such as CPU and memory. Each server has its own memory and CPU, so try to choose a server that has plenty resources and works on a Virtual Private Server (VPS). Check out the following providers: Page.ly, Synthesis and W Engine.

– Wisely Choose Your Theme. After choosing the right plugin and host provider, the next thing you need to wisely choose is a theme. We recommend you to choose a framework rather than a theme, because it offers several benefits, such as built-in security enhancements, improved speed, amazing designs and advanced Search Engine Optimization. Also consider how often it is updated and what types of designs are offered in the package.

– Use a CDN (content delivery network). All the big blogs out there make good use of this unique feature. Essentially, a CDN takes all the static files on your blog, such as Javascript, CSS and images, allowing your visitors to download them extremely fast by using those files located on servers that are close to them.

– Optimize the Images. Using an image optimizer can help you to greatly speed up your WordPress blog. You can use a free image optimizer from Yahoo, called Smush.it, that can drastically reduce the size of your image without reducing its quality. The good news is that there is even a plugin called WP-SmushIt that can automatically optimize your images as you upload them.

– Optimize Your Homepage. There are some other things you can do to ensure that your homepage loads quickly. In order to make sure you won’t have any problems with your blog’s visitors, you need to remove unnecessary widgets that appear on your homepage, remove inactive plugins and also to reduce the number of posts found on your main page. Moreover, try to always show excerpts instead of full posts.

Overall, a neat and clean homepage won’t only help your page look, but will also help it load quicker.

Hasan is a web developer and WordPress enthusiast.

How to Promote Your Business With an Affiliate Program?

One of the most challenging and expensive tasks for an online business owner is to get visitors that can be converted into loyal customers. There are many different ways to promote a product or service, but none of them are as effective as affiliate marketing. By starting an affiliate program for your company you can outsource your most difficult task to a global sales force.

AffiliateToday, almost every large online corporation from Amazon to Host Gator is using this strategy to boost profits. However it is not as popular among small businesses as it should be. The main reason behind this is probably the idea that managing an affiliate program is very hard. Thanks to modern tools and software programs anyone with a little experience can run such a program.

Here are are few things that can increase the effectiveness of your affiliate program:

Reward your affiliates

The happier your affiliates are, the more money you will make in the long-run. That’s why you should try to reward your affiliates as much as you can. To find out the exact amount you should pay to a person for a successful sale, you should consider industry standards. If one of your competitors are running an affiliate program, have a look at their rates. Doing so will give you a fair idea. It is also a very good strategy to run your program in such a way that people will more sales get higher commission rates and people will less sales get lower rates. This way you will be able to motivate the newcomers.

Provide high-quality promotional material

Internet marketers are not always the best graphic designers. So you should hire somebody to design banners ads for your affiliates. It has been seen that companies that provide ready-made promotional material to their affiliates do much better in terms of sales than the companies who don’t. If you have more than one products or services, create banners for all of them. Similarly, provide a variety of formats so that members can choose according to their preferences.

Create a helpful training system

No affiliate marketing system is complete without a training system. Some of your members might be complete newbies, with no prior marketing experience or know-how. By helping such people you can increase your profits many folds. The training system should be based on accurate information. Using video and audio tutorials isn’t necessary but it is highly recommended.

When it comes to product promotion, affiliate marketing is one of the most effective techniques out there. If you want to succeed in the competitive world of eCommerce then you must use this technique to your advantage.

How to Create Your Very Own Online Shop

Are you looking for a way to make decent income on an ongoing basis? If yes then you should start your very own online shop. Nowadays, it is one of the most popular ways to make money. To build your website you don’t need to take the services of a developer or web designer. There are dozens of ready-made scripts that can help you get started. Most of these software programs are targeted towards inexperienced people who lack technical knowledge. Moreover you don’t need to pay huge sums of money to purchase a license because some of the most popular scripts are free to use. That means you can start earning money without spending a single penny.

In this article we will look at the two most popular ways to create a feature-rich and powerful store:

Using a Content Management System (CMS)

Content Management Systems like WordPress and Joomla are frequently used to create storefronts. The reason behind the popularity of these systems is their user-friendly nature and superior SEO features.

WordPress can easily be transformed into a robust online shop. All you need to do is install a shopping cart plugin. Some e-commerce themes have built-in shopping cart systems. ThemeForest is a great place to find such themes. Joomla, on the other hand, is a bit difficult to use. The number of shopping cart extensions is not that high and most of the templates don’t have any built-in features. However you can use VitueMart to power your Joomla store.

Here are some pros and cons of using CMS for e-commerce:

Pros

– Customization is extremely easy. You can add new features with the help of plugins and extensions.

– With a little effort your site can reach the first page of Google.

– These systems are completely secure. It is almost impossible for intruders to find loopholes.

– The WordPress community consists of millions of webmasters, bloggers and developers. Therefore you can quickly find help.

Cons

– The wrong combination of plugins/extensions can mess up your website.

– Since a CMS is not meant for e-commerce you mind find some unwanted features in your script.

Using a Stand-Alone Script

This is the second way to create an online store. As opposed to the general-purpose content management systems mentioned above, e-commerce programs like OpenCart were built just for one purpose: to build powerful shops. Here are the pros and cons of using these programs:

Pros

– Since stand-alone e-commerce programs are not dependent upon plugins and extensions, they are very stable.

– You don’t need to deal with any useless features.

Cons

– Installation can be quite difficult because many one-click installers don’t support these scripts.

– Customization can also be a problem. In most cases users have to hire professional design and development firms.

Hopefully this article will help you make the right choice and build a profitable online store.

Pros and Cons of StumbleUpon Advertising

Stumble Upon is an amazing website that gives you a chance to explore new and interesting content from different websites. Its voting system quite similar to other social bookmarking sites like Digg and Reddit. With sufficient votes your webpage can go viral and get thousands of direct visitors.

If you want to get cheap traffic then StumbleUpon Paid Discovery can help you. It is one of the most popular advertising programs on the internet. Following are some of its pros and cons:

Pros

  • As compared to other advertising platforms StumbleUpon is very cheap. The lowest price is $0.05 per visitor. In other words you can get a 1000 visitors for just $50.
  • There is no such thing as click through rate. Every visitor lands directly on your website.
  • If your content is interesting it might get up votes and additional visitors for free. In many cases the advertiser ends up getting a lot more traffic than he paid for.
  • For maximum performance you can target people on the basis of interests, location and demographics.
  • You can easily integrate the system with your Google Analytics account to monitor and optimize the performance of your campaign.

Cons

  • This advertising system only works well with certain types of content. If you are promoting a product or service you might not get the expected results.
  • If your content is not interesting enough, most people will go away in the first few seconds and your bounce rate will increase considerably.

If you are thinking about starting an advertising campaign on Stumble Upon then you need to be very careful. Try to weigh all the advantages and disadvantages before putting your hard earned money on the line. It might be a good idea to run a test campaign first and proceed on the basis of its results.

Increase Your Online Revenues With These Simple Tips

Those days are gone when blogging was a leisure activity. Today it’s viewed as one of the most lucrative strategies to generate income on the web. If you manage a blog and wish to make money from it then you need to devise a good strategy and invest your capital in the right places. It’s the only way to earn reasonable profits in a short amount of time.

Here are some things that can instantaneously boost up your blog profits:

– A premium design can work wonders for your weblog. Usually a high-quality theme costs approximately $20-$30, which is nothing as compared to the advantages it can bring. With a beautiful blog you can catch the attention of thousands of enthusiastic visitors. You can also establish a strong brand name.

– On the internet, e-mail is the best way of getting in touch with prospective clients. This is why e-mail marketing is so popular these days. As opposed to SEO, it’s trust worthy and dependable. Therefore it is a great idea to purchase an e-mail marketing plugin. You can try using a free one but keep in mind that a free piece of software is neither dependable not productive. You can also use services like Mail Chimp or aWeber.

– Selling advert space is an excellent way to generate income from a website but doing the work by hand is quite difficult. Fortunately you can make things less complicated by buying a good ad script like OIO Publisher. Once you have deployed such a script on your blog you can relax and watch the money roll in.

– These days many people have better internet speeds than before but slow websites are still frowned upon. Joining a content delivery network is amongst the most effective ways to increase speed. It requires no technological know-how. A CDN is not only great for user experience but also for search engine rankings.

– If you are not on a tight budget, using the services of a search engine marketing professional might be a wise decision. Such a venture can be quite expensive but you will get your money’s worth within no time. Just make sure you hand over the task to someone who is truly an expert in the field.

Right now there is a lot of competitiveness in the blogosphere but you can overcome it utilizing the resources and tips pointed out in the above paragraphs.